Push Notifications for Eloqua


The most powerful channel in marketing:
8x the clickthrough of email!

In This Guide

  • What are Push Notifications?
  • Why do they work so well?
  • The downside of Push Notifications
  • How they work with Eloqua

Push Notifications Intro


What exactly are Push Notifications, and why do they work so well?

Push notifications are messages that get sent directly to your contact. Unlike emails, they appear directly on your contact's screen.

It's impossible to over-state how powerful this is: data shows that Push Notifications get an average click-through rate of 27.6%[1], versus just 3.4%[2] for emails.

Push Notifications literally get clicked over 8x more than emails.

...Let that sink in!


To recap, Push Notifications:

  • Get 8 times higher clitkthrough than email
  • Go directly to your contact on both desktop and mobile


The Downside of Push


When email came out -- it was funamentally not secure. Anyone can email you. All they need is your email address.

Sure, people added laws to try to combat this, but this will never stop spam.


Push Notifications are fundamentally different: it is impossible to send a push notification without getting an opt-in from the contact!

Getting this special opt-in requires some special technical setup on your website & some clever marketing strategy.

It's a significant barrier.

HOWEVER: this "downside" is actually a good thing in many ways. It means that unlike email - push notifications cannot be abused.

The higher barrier means far higher rewards for those marketers who can successfully setup push notifications - and have a good marketing strategy & user-experience around opt-ins.



Push Notifications in Eloqua


You can send highly personalised Push Notifications directly from your Eloqua Campaigns.

To start, simply place our Push Notification action in your campaigns:



Configuration

When you click configure, you see a set of options:



Title

The heading of your push notification (the large text on the top line of the screenshot's preview).


Icon

The graphic that will be displayed (the red logo in the left in the screenshot's preview).


Image

Optional: if you put a URL here, your Notification will include an image, as shown below:



Message

The message is the main text of your notification. This supports field merges. Simply select any contact field from the 'Insert Field Merge' drop-down to personalise your message with that field.


Click Actions

You have a lot of options for what happens when somebody clicks your push notification:

  1. Send them to a given URL
  2. Send them to a personalized landing-page using a unique personal URL
  3. "Blind-Submit" a form (therefore triggering automation via. Form Processing Steps)
  4. Invisibly "Blind-Submit" a form (the same as above, but without opening the browser)
  5. Do nothing

Automation: Because you can submit forms on your contact's behalf, you have a huge amount of flexibility via. Form Processing Steps. For example - you can update contacts, add them to Campaigns/Programs, send emails, send notification emails, add to Shared List, etc.



Action Buttons

You can also add up to 2 action buttons to your notification.

This image shows these settings - plus a notification with an image and both action buttons enabled:




Each action has the following options:

  1. Text: the 'Action Text' field shows the text that will appear in each action button
  2. Icon URL: this is a picklist which contains over 700 icons (from the amazing FontAwesome set)! You can also use a custom icon by entering a different URL
  3. When clicked: click here to open a popup to choose what happens when this action is clicked. You have all the choices listed above.


Preview

The preview section at the bottom shows what your Notification should look like in a browser.




Statsistics


The Stats tab contains the outcome stats of sending your Push Notification:



Unique vs All Activities

You can toggle between showing unique activities only or showing all activities.

By default unique is enabled. You can change this by clicking the toggle. Unique means that each contact will only count once, no matter how many times they click etc.


Note: the unique and total numbers will often be exactly the same, because each Push Notification is usually sent once, and can only be clicked once. The major difference will be when some contacts receive Push Notifications on multiple devices.