Ad-Targeting With Eloqua:
Google & YouTube

Target Google Ads from Your Eloqua Campaigns

In This Guide

  • How to trigger targeted Google & YouTube ads from Eloqua

Google / YouTube Ad-Targeting

We can have a step in our Eloqua campaign which synchs individual contacts to a targeting-list within your Google AdWords account.

Then you simply log into Google AdWords and select the audience (or audiences) you want to target with each advert!

YouTube uses the same platform, so can be targeted with the same lists.

Here's how it works:

To start, you place our Google Ad-Targeting action onto your Campaign Canvas.

Then simply right-click then click 'configure' to show the options:

Select Audience

This section shows all of the audience targeting lists in your linked Google Adwords account.

Simply select which audience you want to add your contacts to.

Managing Audiences

Click the more (three dots) icon to see options that let you create Google Adwords targeted audiences directly from Eloqua.